The privately held company is controlled by billionaire Tilman Fertitta. Regulators approved Houston-based Fertitta Entertainment as the new owner and operator of the Hard Rock Lake Tahoe, which will be rebranded into the Golden Nugget Lake Tahoe in 30 days. The Lake Tahoe resort that has operated under four names since it was built in the 1960s will yet again undergo a name change following Thursday’s unanimous ruling by the Nevada Gaming Commission.